Standard of Service

The White Glove Standard of Service

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! Hand-in-glove in representing these fine properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points:

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Professionally shot, high-resolution photography 

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! 

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Large Format Photo Gallery

For every listing, at all price points. Property representation on SIR.com is utterly unique, easy to read, and lifestyle-driven.

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Search by Lifestyle

A popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch, and Waterfront. (38% of visitors use our Lifestyle Search).

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Sotheby’s International Realty Listings Displayed

Guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes.

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Distribution Channels

We partner with & distribute properties to the most significant media companies in the world to drive qualified traffic to SIR.com, where buyers find your property listing.

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List Hub

Every click through to the details page of your listing, or ‘virtual showings’ are tracked and recorded. Seller reports can be automated.

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Search Engine Marketing

Dynamic, relevant information on SIR.com ensures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online.

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Standard of Service

And now 44% of buyers report they first viewed the home they purchased on-line!

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Work With Racquel

My job is helping my clients through what may be the largest and most important investment of their lives. My knowledge and technical expertise of the market and community makes me a powerful resource, so clients can make educated and confident decisions.

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