Standard of Service

Hand-in-glove in representing these fine properties is the expectation of exceptional service.

The White Glove Standard of Service

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty®️ is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! Hand-in-glove in representing these fine properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points:

Open-plan living room with a large sectional, rustic wood coffee table, and exposed ceiling beams.

Professionally shot, high-resolution photography 

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty®️ is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! 

White kitchen with a large island, stainless steel range, and polished metal pendant lights.

Large Format Photo Gallery

For every listing, at all price points. Property representation on SIR.com is utterly unique, easy to read, and lifestyle-driven.

Open-plan kitchen with a large white island, warm wood cabinets, and a stone fireplace in the adjoining living room.

Search by Lifestyle

A popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch, and Waterfront. (38% of visitors use our Lifestyle Search).

Open-plan dining room with a large wood table, geometric pendant light, and white kitchen island.

Sotheby’s International Realty®️ Listings Displayed

Guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes.

Bright kitchen with a large white island, wooden range hood, and warm wood cabinetry.

Distribution Channels

We partner with & distribute properties to the most significant media companies in the world to drive qualified traffic to SIR.com, where buyers find your property listing.

Open-plan living room with a gray sectional, tall loft railing, and stone fireplace.

List Hub

Every click through to the details page of your listing, or ‘virtual showings’ are tracked and recorded. Seller reports can be automated.

Living room with a stone fireplace, stacked firewood, and sculptural mantel decor.

Search Engine Marketing

Dynamic, relevant information on SIR.com ensures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online.

Open-plan kitchen and dining area with a large island, dark dining table, and geometric pendant lights.

Standard of Service

And now 44% of buyers report they first viewed the home they purchased on-line!

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Work With Racquel

My job is helping my clients through what may be the largest and most important investment of their lives. My knowledge and technical expertise of the market and community makes me a powerful resource, so clients can make educated and confident decisions.

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