Market Reports

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Unrivaled – The Path of a Listing

Standard of Service

Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about!

Hand-in-glove in representing these fine properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points:

Each listing has a minimum of 10 photos that must meet rigorously maintained standards. Hi-res is critically important to maintaining the quality of the photos when a user chooses to print an online brochure. Ø Carefully crafted remarks – the ‘sell’ online is not only about great photography, but an equally appealing description of the homes features and amenities.

For every listing, at all price points. Property representation on SIR.com is utterly unique, easy to read, and lifestyle-driven.

A popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch, and Waterfront. (38% of visitors use our Lifestyle Search).

Guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes.

Guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes.

Every click through to the details page of your listing, or ‘virtual showings’ are tracked and recorded. Seller reports can be automated.

Dynamic, relevant information on SIR.com ensures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online.

And now 44% of buyers report they first viewed the home they purchased on-line!

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Work With Racquel

My job is helping my clients through what may be the largest and most important investment of their lives. My knowledge and technical expertise of the market and community makes me a powerful resource, so clients can make educated and confident decisions.

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